A chance decision to get her favorite skin care products tested led Uncommon James founder Kristin Cavallari into a whole new skin care venture. Uncommon James started out in jewellery before branching into other products. Skin care however was not particularly high on the agenda until Kristin received those revealing test results.
Up until then, Kristin had believed the marketing hype, and thought what she was putting on her skin was natural, clean, and pure. The test results however revealed a cocktail of fillers that, for Kristin, was a proverbial ‘light bulb’ moment. The light bulb got even brighter when, after extensive research, she realized she wasn’t comfortable using any of the so-called clean, natural skin care products available. Even the high-end, supposedly ‘good’ ones still contained fillers and the like that she was reluctant to use.
Kristin Cavallari’s Firm Beliefs About Skin Care Products
Kristin has a passion for clean living, inside and out. It was this desire for a clean healthy lifestyle, and whole foods to match, which prompted her move to country life in Tennessee originally. From there, it was a natural progression to want to clean up what she uses on her skin as well. That’s why she tested the ‘pure, natural’ skin care products she was using, and got an unfortunate shock!
In the end she decided the only way she was going to be truly happy about her skin care products was to make her own. The result is the Kristin Cavallari skin care line called Uncommon Beauty.
Just Another Celebrity Skin Care Line?
At this point, it’s tempting to assume this is just another celebrity skin care line in an already cluttered market of celebrity skin care products. However, there are a few key differences between Kristin Cavallari’s skin care line and ‘the others’.
First, she started with just 5 core products instead of dozens. These are basic skin care products that everyone uses, or should be using! They include a cleanser, peptide ‘serum’, cream, eye cream, and lip balm.
One immediate stand out feature of the range is that the cleanser is a powder, which can be mixed to whatever consistency the user prefers. Next point of note is that she’s called the ‘serum’ nectar. As she explains, serums require fillers to get the right consistency to be called a ‘serum’. Her product doesn’t contain any fillers so calling it ’nectar’ instead underlines this major difference.
Then there is the water cream, which is water-based, and the mango containing lip balm. Mango is renowned for its natural healing properties.
Another point about the Uncommon Beauty range is that the products don’t clog skin pores. Kristin herself is prone to acne outbreaks so a key factor in her products is that they don’t aggravate the condition.
However, these products, although certainly not at the very high-end of the market price wise, may still be out of reach of many budget conscious women (and who isn’t these days!). That’s why we believe that [product name here] is an excellent alternative.
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Wrinkles on Forehead?
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Cosmetics Labeling RegulationsThis section provides resources on regulatory requirements for cosmetic labeling. For a thorough explanation of cosmetic labeling regulations, see FDA's Cosmetic Labeling Guide and the cosmetic labeling regulations themselves (21 CFR parts 701 and 740). Firms also may wish to discuss their labeling needs with a consultant.